CRM Assistant Manager

基本目标

As a CRM Assistant Manager/Senior Officer in head office of shopping mall, you will play a pivotal role in securing group loyalty program implementation and enhancing customer relationships through effective CRM strategies in local market. Your focus will be on optimizing the shopping experience, increasing foot traffic, and fostering customer loyalty to drive overall mall performance.

工作职责 (包括但不限于以下工作)

1.    Support central CRM team to implement CRM strategies or membership program initiatives for group loyalty program in mainland China.

2.    Collaborate closely with local mall operation/marketing team to ensure successful implementation of CRM initiatives including operation & communication guidance, follow-ups, feedback collection, prompt issues resolving etc.

3.    Support CRM team on program performance review& monitor, tactics evaluation, member experience creation, member engagement

4.    Utilize CRM tools to analyze shopper data, segment customer profiles, and identify trends to tailor marketing strategies and improve customer retention.

5.    Support various analysis about customer insights, program performance evaluation/review with local malls

6.    Support system-related works for member experience/engagement enhancement. 

7.    Conduct operation support works out of daily operational requests from local malls

8.    Support maintenance of membership program T&C, SOP and guidelines for providing guidance on customer and data handling

9.    Office-based with regular onsite visits to local shopping mall.

10.  Flexible hours to accommodate events, campaigns, or tenant meetings.

11.  Occasional travel may be required for industry conferences or tenant visits.

基本要求

教育程度    

-      Bachelor’s degree or above in Marketing, Business Administration, or a related field.

工作经验    

-      3-5 years experiences of CRM/retail marketing.

-      Experience with luxury retail/shopping mall/commercial real estate highly preferred

知识和技能 

-      Creative thinking and problem-solving skills to innovate in customer engagement strategies.

-      Ability to manage multiple projects simultaneously in a dynamic, fast-paced environment.

-      Proficiency in CRM software and analytics tools to interpret data and drive strategic decisions and comfortable handling data related matters.

-      Proficient skill in Microsoft office applications (Excel, Word, PowerPoint)

-      Comfortable handling system-related and/or technical matters

-      Excellent interpersonal & communication skills in English and Chinese (mandarin a must), both written and spoken

-      Embracing our values of integrity, sustainability, excellence and openness.