Head of Brand Communications

Company Overview
Hang Lung Properties Limited, a constituent stock of the Hang Seng Index and Hang Seng Corporate Sustainability Indices in Hong Kong, is a leading real estate developer in Hong Kong and mainland China. Boasting a diversified portfolio of investment properties in Hong Kong, we have progressively branched out into the Mainland since the 1990s, building, owning and managing world-class commercial complexes in key cities that have earned international acclaim for their exceptional quality of architectural design, services and sustainable features.

Our people are the most precious asset of the Hang Lung family and the key to our success. They drive forward our development through their commitment, professionalism and caring services. As we extend our business horizons, we continue to devote significant resources and energy to developing the expertise and skills of our outstanding team. 

We are looking for people who are talented, energetic, self-motivated team players. Are you ready to join us now?

Position Summary

The Head of Brand Communications is a senior leadership role responsible for defining, executing, and managing the Brand Communications strategies. This position ensures that all communications are consistent, compelling, and effectively convey the company's values and message to all stakeholders.

Key Duties/Responsibilities

1. Strategy Development

• Develop and implement comprehensive Brand Communications strategies that align with company goals and market trends.

• Ensure the strategies should be consistent across all channels and platforms.

• Identify opportunities for brand growth and new communication methods.

• Use data and feedback to enable measurements, refine strategies and improve effectiveness.

2. Brand Communications

• Take the lead in managing all internal and external Brand Communications that includes but not limited to being the custodian of corporate brand hierarchy, assets and identities across the parent corporate brands i.e. Hang Lung Group/Hang Lung Properties, to all projects in Hong Kong and mainland China, and maintaining brand standards and consistency.

• Develop and manage all brand materials and platforms, such as corporate website, social media, content creation and publications, advertising, multimedia and videos, collaterals and items etc.

• Oversee and manage the Corporate Archives, its annual plan, developments and programs.

• Develop and manage annual ESG Communications that promote the company’s thought-leadership and foster a sustainability culture within the company.

• Lead the collaboration with different internal stakeholders, such as Sustainability department in Hong Kong and mainland China, to create teamwork and measurable results.

• Lead the corporate Community Investment strategies and programs across Hong Kong and mainland China by working collaboratively with all departments that create positive impacts to the communities and the company’s reputations.  

3. Team Leadership

• Be a trusted business partner with management team and across different departments.

• Lead, mentor, and develop a team of communications professionals.

• Annual plan and assign ownerships and projects/campaigns/operations to team members, ensuring timely and effective delivery.

• Foster a collaborative and creative work environment within and outside the company.

Requirements:

• A Master / Degree holder in Communications, Public Relations, Marketing or related disciplines with be an advantage

• At least 15 years of solid experience in corporate communications and/or marketing in sizable, listed companies, multinational companies or communications agencies, with minimum 8 years in functional leadership position

• Strong analytical skills and ability to think strateically and creatively

• Able to adapt to changing market trends and company needs

• Strong interpersonal skills to build and maintain relationships with all key stakeholders, media, influencers etc. across Hong Kong and mainland China

• Excellent command of written and spoken English and Chinese, including Putonghua

• Embracing our values of integrity, sustainability, excellence and openness

We are an equal opportunity employer and welcome applications from all qualified candidates. We offer an attractive remuneration package and excellent prospects for career advancement to the right candidate. Please send detailed resume to Human Resources Department by clicking “Easy Apply” button. For more information about our Company, please visit our website: http://www.hanglung.com/ Please read the following Personal Information Collection Statement before applying.

Personal Information Collection Statement of Hang Lung Properties Limited

“Personal Data” in this statement has the same meaning as “personal data” in the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong) (“PDPO”). Personal Data collected by Hang Lung Properties Limited and/or its associated companies (the “Hang Lung Group”) will be treated in strict confidence and be used exclusively for recruitment and other employment-related purposes and will be disclosed or transferred to the responsible person(s) concerned with applicants’ applications. The provision of true, complete, accurate and up-to-date Personal Data required in support of applications is necessary for selection purposes. Failure to do so may affect the processing and outcome of applications. Personal Data provided by successful candidates will be retained as part of Hang Lung Group’s employee records for employment and benefit-related purposes. Applicants who do not hear from Hang Lung Group within 8 weeks from the date of application may consider their applications unsuccessful and their Personal Data will be deleted or destroyed within 12 months from the date of application. Applicants have the right to request access to and/or correction of their Personal Data in accordance with the provisions of the PDPO. Any such request for access to and/or correction of Personal Data should be in writing, made in accordance with the PDPO and sent to the Data Protection Officer of Hang Lung Properties Limited at (if by post) 28/F, Standard Chartered Bank Building, 4 Des Voeux Road Central, Hong Kong or at (if by email) privacyofficer@hanglung.com. 

For further information, please refer to Hang Lung Properties Limited’s Privacy Statement at https://www.hanglung.com/en-us/special-pages/privacy-policy-statement.

LI-TN1