Senior Manager - Brand Communications

Hang Lung Group Limited (SEHK stock code: 00010) has been engaged in real estate development since 1960. Through its subsidiary Hang Lung Properties Limited (SEHK stock code: 00101), the Group manages a portfolio of over 3.5 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.

The Group’s diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Mainland, under the signature “66” brand, the Company’s mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.

Our people are the precious asset of the Hang Lung family and the key to our success. They drive forward our development through their commitment, professionalism and caring services. As we extend our business horizons, we continue to devote significant resources and energy to developing the expertise and skills of our outstanding team.

Integrity, Sustainability, Excellence, and Openness are at the heart of who we are. If you share these values, you could be the talent we are looking for. Join us and grow with us.

Responsibilities

• Formulate and execute integrated communication strategies that reflect the Company's vision and strategic goals, ensuring cohesive messaging and brand positioning across all channels.
• Collaborate with various teams within the Company to create world-class and compelling communications.
• Lead corporate identity applications across regional projects, ensuring the quality of brand communications and conduct bi-annual audits to ensure brand consistency.
• Manage corporate brand hierarchy, brand assets, and develop branding materials, including but not limited to advertisements, e-brochures, corporate videos, presentations, publications and content, premium items etc. and to create and maintain brand exposures and visibility in the regional portfolio.
• Oversee digital and social media marketing including platforms such as corporate website, LinkedIn, WeChat and other new digital and social platforms, on-premise screens, multimedia libraries etc. with bi-annual channel audit.
• Lead and coach team members, managing communication agency partners, and allocating resources effectively.
• Manage performance and maximize results for key corporate initiatives. Maintain and monitor Brand dashboard for periodic review of performance.
• Manage annual budget and reforecasts of Brand Communications Team, and monitor quality and cost effectiveness of consultants, agencies, vendors and suppliers.
• Collaborate with HR and various departments on communications planning and program development.
• Lead editorial planning, content creation, and production of internal publications and newsletters.

Requirements

• Bachelor’s degree or above in Communications, Marketing, Public Relations, Creative and Designs or related fields, and multi-disciplinary skills will be an advantage.
• Minimum 12 years of corporate communications experience in sizable, listed companies, multinationals, or agencies, including 5+ years in a leadership role.
• Strong business acumen and leadership skills.
• Detail-oriented, results-driven, with excellent multitasking and project management abilities under pressure.
• Superior coaching, problem-solving, negotiation, and conflict resolution skills.
• Proactive, creative, and responsive, with strong interpersonal, analytical, and communication skills.
• Fluent in written and spoken English, Chinese, and Putonghua.
• Embracing our values of integrity, sustainability, excellence and openness

We are an equal opportunity employer and are committed to fostering a diverse workforce and an inclusive workplace where employees are treated with respect. We welcome applications from all qualified candidates regardless of race, ethnicity, color, gender, age, religion, disability, marital status, or any other characteristic protected by Hong Kong law.

If you have specific needs that require reasonable accommodation during the recruitment process, please let us know. 

Personal Information Collection Statement (For recruitment purposes)

Information collected by Hang Lung Properties Limited and/or its associated companies will be treated in strict confidence and will be used exclusively for recruitment and other employment-related purposes. Information collected may be disclosed to such person or organization for the purpose of verifying the accuracy of the information provided by the applicant. The provision of true, complete and accurate information required in support of applications is necessary for selection purposes. Failure to do so may affect the processing and outcome of your application. Applicants who do not hear from us within 8 weeks from the date of application may consider their applications unsuccessful and their personal data will typically be destroyed within 12 months after rejection of the application. Applicant has the right to request access to and correction of your personal data in writing to “Data Protection Officer of Hang Lung Properties Limited” at 28/F, Standard Chartered Bank Building, 4 Des Voeux Road Central, Hong Kong.

For further information, please refer to Hang Lung Properties Limited’s Privacy Statement at https://www.hanglung.com/en-us/special-pages/privacy-policy-statement.