助理經理 - 集團傳訊 (品牌傳訊)

恒隆集團有限公司（香港聯交所股份代號：00010）自 1960 年起從事地產發展業務。集團透過附屬公司恒隆地產有限公司（香港聯交所股份代號：00101）管理的物業組合總面積超過 350 萬平方米，覆蓋香港及內地，涵蓋零售、辦公、住宅及酒店物業。 集團在香港的多元化物業組合包括位於優越地點的辦公樓及商場，以及坐落於尊貴地段的豪華住宅項目。在內地，集團以恒隆廣場「66」品牌命名的綜合商業及零售項目遍及各大城市，包括上海、瀋陽、濟南、無錫、天津、大連、昆明、武漢和杭州的核心區域，被視為優質商業地標。

人才是恒隆寶貴的資產，也是我們成功之本。員工以專注態度、專業精神及貼心服務，推動集團向前發展。為配合擴展業務的需要，我們繼續投入龐大資源，培育團隊的專長和技能，同時以具競爭力的薪酬福利，招募優秀的人才。

誠信、永續、卓越與開明，是我們的核心價值所在。若你與我們秉持相同的價值觀，你正是我們希望尋找的人才。現在就加入恒隆，與我們共同成長，共創未來。

Responsibilities:

(A)    Brand Strategy & O2O Experience

• Support the development and execution of brand communication strategies that strengthen brand positioning and enhance customer engagement across digital and physical touchpoints.

• Act as a brand custodian to ensure consistent, premium brand expression across corporate communications, digital platforms and customer experiences.

• Drive integrated Online-to-Offline (O2O) communications that connect digital engagement with property and customer journeys.

• Develop and implement B2B brand campaigns that support business objectives, increase brand visibility and strengthen stakeholder engagement.

(B)    Digital Communications & Content Strategy

• Drive integrated digital communications across key channels including corporate website, direct mail and social media platforms (e.g. LinkedIn, WeChat, Xiaohongshu).

• Develop audience-centric content and communication plans that support awareness, engagement and conversion objectives.

• Manage the development of compelling content and digital experiences, translating complex business messages into impactful and engaging communications.

• Oversee always-on content management and social media operations, ensuring content relevance, audience growth and channel effectiveness.

• Explore and leverage emerging technologies, including AI-enabled tools, to enhance content creation, personalization and operational efficiency.

• Collaborate with internal stakeholders to identify communication opportunities that support business and commercial priorities.

(C)   Project Development & Regional Collaboration

• Lead the execution of regional and local communication initiatives, ensuring alignment with business objectives, timelines and brand standards.

• Coordinate cross-functional teams and stakeholders to deliver seamless campaigns across digital, social, direct marketing and on-ground touchpoints.

• Manage relationships with external agencies, vendors and partners to ensure quality, timely and cost-effective delivery.

• Support the development of strategic partnerships, sponsorships and industry engagement opportunities that enhance brand awareness and reputation.

(D)   Performance Management and Analytics

• Monitor and evaluate the effectiveness of campaigns and communication activities through relevant performance metrics and audience insights.

• Translate data and market intelligence into actionable recommendations that improve communication effectiveness, audience engagement and business outcomes.

• Prepare management reports and performance updates to support decision-making and continuous optimization of project investments and communications strategies.

(E)    Governance and Communication Standards

• Ensure all communications and brand activities adhere to brand guidelines, corporate standards and customer experience principles.

• Promote communication best practices across channels and markets to maintain consistency and quality of brand delivery.

Requirements:

• Bachelor’s degree in Digital Marketing, CRM, Business Administration, or a related discipline.

• 6–8 years of relevant experience in brand communications, digital marketing, corporate communications or related disciplines, preferably within a B2B environment.

• Proven experience in developing and executing integrated multi-channel communication and marketing campaigns across website, direct marketing, and social platforms

• Strong understanding of digital marketing, content strategy, audience segmentation, customer journeys and conversion-focused communications.

• Hands-on experience with digital marketing, social media, content management and marketing technology platforms, including analytics and reporting tools.

• Strong analytical skills with the ability to interpret campaign and audience data, generate insights and recommend improvements.

• Proven ability to manage end-to-end campaign or project delivery, including planning, governance, launch coordination, and post-campaign optimization

• Experience managing external agencies, creative partners and vendors to deliver high-quality communication and brand initiatives

• Solid understanding of brand governance and communication standards, ensuring consistency across markets and channels

• Strong stakeholder management, communication and presentation skills, with the ability to build effective working relationships across functions and markets.

• Excellent written and spoken English and Chinese (including Putonghua), with strong storytelling and content development capabilities.

• Proactive, detail-oriented and highly organized, with the ability to manage multiple priorities in a fast-paced environment.

• Embracing our values of integrity, sustainability, excellence and openness.

我們是一個平等機會的僱主，致力建立多元化及共融的工作環境，並以尊重對待每位員工。我們歡迎所有合資格人士申請，不論種族、族裔、膚色、性別、年齡、宗教信仰、殘疾、婚姻狀況或任何其他受香港法例保障之特徵。

如果您在應聘過程中有特定需要而需安排合理的便利，請隨時與我們聯絡。

個人資料收集聲明 (用於招聘用途)

恒隆地產有限公司及/或其相關聯公司（統稱「恒隆集團」）所收集的資料將絕對保密，並僅用於招聘以及其他與僱用有關的事宜上。所收集資料或會披露予相關人士或機構，以核實申請人所提供資料的準確性。為進行甄選，申請人需提供真實、完整及準確的資料以支持你的申請。如未能提供此等資料，你的申請處理及結果可能會受影響。申請人如於遞交申請日起八星期內未收到通知，則可視作已告落選。未被取錄的申請人資料一般會於聘選過程完結後十二個月內被銷毀。申請人有權要求查閱及改正所提供的個人資料。這類查閱及改正資料要求可以書面形式向「恒隆地產有限公司的資料保護主任」提出，地址為香港中環德輔道中四號渣打銀行大廈28樓。

如需更多資訊，請參閱恒隆地產有限公司的私隱政策聲明：https://www.hanglung.com/en-us/special-pages/privacy-policy-statement。