助理经理 - 集团传讯 (品牌传讯)

恒隆集团有限公司（香港联交所股份代号：00010）自 1960 年起从事地产发展业务。集团通过附属公司恒隆地产有限公司（香港联交所股份代号：00101）管理的物业组合总面积超过 350 万平方米，覆盖香港及内地，涵盖零售、办公、住宅及酒店物业。 集团在香港的多元化物业组合包括位于优越地点的办公楼及商场，以及坐落于尊贵地段的豪华住宅项目。在内地，集团以恒隆广场“66”品牌命名的综合商业及零售项目遍及各大城市，包括上海、沈阳、济南、无锡、天津、大连、昆明、武汉和杭州的核心区域，被视为优质商业地标。

人才是恒隆宝贵的资产，也是我们的成功之本。员工以专注态度、专业精神及贴心服务，推动集团向前发展。为配合扩展业务的需要，我们继续投入庞大资源，培育团队的专长和技能，同时以具竞争力的薪酬福利，招募优秀的人才。

诚信、永续、卓越与开明，是我们的核心价值所在。若你与我们秉持相同的价值观，你正是我们希望寻找的人才。现在就加入恒隆，与我们共同成长，共创未来。

Responsibilities:

(A)    Brand Strategy & O2O Experience

• Support the development and execution of brand communication strategies that strengthen brand positioning and enhance customer engagement across digital and physical touchpoints.

• Act as a brand custodian to ensure consistent, premium brand expression across corporate communications, digital platforms and customer experiences.

• Drive integrated Online-to-Offline (O2O) communications that connect digital engagement with property and customer journeys.

• Develop and implement B2B brand campaigns that support business objectives, increase brand visibility and strengthen stakeholder engagement.

(B)    Digital Communications & Content Strategy

• Drive integrated digital communications across key channels including corporate website, direct mail and social media platforms (e.g. LinkedIn, WeChat, Xiaohongshu).

• Develop audience-centric content and communication plans that support awareness, engagement and conversion objectives.

• Manage the development of compelling content and digital experiences, translating complex business messages into impactful and engaging communications.

• Oversee always-on content management and social media operations, ensuring content relevance, audience growth and channel effectiveness.

• Explore and leverage emerging technologies, including AI-enabled tools, to enhance content creation, personalization and operational efficiency.

• Collaborate with internal stakeholders to identify communication opportunities that support business and commercial priorities.

(C)   Project Development & Regional Collaboration

• Lead the execution of regional and local communication initiatives, ensuring alignment with business objectives, timelines and brand standards.

• Coordinate cross-functional teams and stakeholders to deliver seamless campaigns across digital, social, direct marketing and on-ground touchpoints.

• Manage relationships with external agencies, vendors and partners to ensure quality, timely and cost-effective delivery.

• Support the development of strategic partnerships, sponsorships and industry engagement opportunities that enhance brand awareness and reputation.

(D)   Performance Management and Analytics

• Monitor and evaluate the effectiveness of campaigns and communication activities through relevant performance metrics and audience insights.

• Translate data and market intelligence into actionable recommendations that improve communication effectiveness, audience engagement and business outcomes.

• Prepare management reports and performance updates to support decision-making and continuous optimization of project investments and communications strategies.

(E)    Governance and Communication Standards

• Ensure all communications and brand activities adhere to brand guidelines, corporate standards and customer experience principles.

• Promote communication best practices across channels and markets to maintain consistency and quality of brand delivery.

Requirements:

• Bachelor’s degree in Digital Marketing, CRM, Business Administration, or a related discipline.

• 6–8 years of relevant experience in brand communications, digital marketing, corporate communications or related disciplines, preferably within a B2B environment.

• Proven experience in developing and executing integrated multi-channel communication and marketing campaigns across website, direct marketing, and social platforms

• Strong understanding of digital marketing, content strategy, audience segmentation, customer journeys and conversion-focused communications.

• Hands-on experience with digital marketing, social media, content management and marketing technology platforms, including analytics and reporting tools.

• Strong analytical skills with the ability to interpret campaign and audience data, generate insights and recommend improvements.

• Proven ability to manage end-to-end campaign or project delivery, including planning, governance, launch coordination, and post-campaign optimization

• Experience managing external agencies, creative partners and vendors to deliver high-quality communication and brand initiatives

• Solid understanding of brand governance and communication standards, ensuring consistency across markets and channels

• Strong stakeholder management, communication and presentation skills, with the ability to build effective working relationships across functions and markets.

• Excellent written and spoken English and Chinese (including Putonghua), with strong storytelling and content development capabilities.

• Proactive, detail-oriented and highly organized, with the ability to manage multiple priorities in a fast-paced environment.

• Embracing our values of integrity, sustainability, excellence and openness.

我们是一家提供平等工作机会的公司，致力于促进多元化的员工队伍，并营造包容的工作环境，让所有员工都能受到尊重。我们欢迎所有符合条件的候选人申请，不论民族、种族、肤色、性别、年龄、宗教信仰、残疾、婚姻状况或任何其他受香港法例保障的特征。

如在应聘过程中有特定需要而需安排合理的便利，请随时与我们联络。

个人资料收集声明（用于招聘目的）

恒隆地产有限公司及/或其关联公司（以下简称“本公司”）在招聘过程中所收集的个人资料将严格保密，并仅用于招聘及其他与雇佣相关的用途。所收集的资料可能会在必要时披露予相关人士或机构，以核实申请人所提供资料的准确性。

申请人须提供真实、完整且准确的资料，以支持申请及甄选工作，否则可能影响申请的处理及结果。如申请人自递交申请之日起 8 周内未收到通知，可视为申请未获成功，其个人资料将在申请被拒绝后 12 个月内销毁。申请人有权要求查阅及更正所提供的个人资料。此类查阅及更正资料的要求可通过书面形式向“恒隆地产有限公司资料保护主任”提出，地址为香港中环德辅道中四号渣打银行大厦28楼。

如需更多信息，请参阅恒隆地产有限公司的隐私政策声明：https://www.hanglung.com/en-us/special-pages/privacy-policy-statement。