Assistant Manager - Corporate Communications (Brand Communications)

Hang Lung Group Limited (SEHK stock code: 00010) has been engaged in real estate development since 1960. Through its subsidiary Hang Lung Properties Limited (SEHK stock code: 00101), the Group manages a portfolio of over 3.5 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.

The Group’s diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Mainland, under the signature “66” brand, the Company’s mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.

Our people are the precious asset of the Hang Lung family and the key to our success. They drive forward our development through their commitment, professionalism and caring services. As we extend our business horizons, we continue to devote significant resources and energy to developing the expertise and skills of our outstanding team. 

Integrity, Sustainability, Excellence, and Openness are at the heart of who we are. If you share these values, you could be the talent we are looking for. Join us and grow with us.

Responsibilities:

1. Brand Strategy & Online-to Offline (O2O) Experience

• Act as the brand custodian to ensure a consistent, premium brand expression across all B2B marketing, corporate communications, and digital touchpoints.
• Bridge digital communications with physical property experiences to deliver engaging Online-to-Offline (O2O) branding initiatives tailored for corporate clients and business partners.
• Formulate and execute narrative-led B2B brand campaigns that align with overarching business objectives and reinforce the company’s premium market positioning.
• Adopt a data-driven approach by leveraging market intelligence and analytics to measure campaign effectiveness and continuously refine brand strategies.
  
  

2. Digital Communications & Content Strategy

• Drive comprehensive digital strategies across the corporate website, intranet, and key social media platforms (specifically LinkedIn, WeChat, and Xiaohongshu) to enhance regional B2B engagement.
• Oversee the end-to-end corporate content creation process, translating complex B2B messaging into compelling digital narratives.
• Leverage emerging technologies, including generative AI, to optimize digital workflows, streamline content generation, and enhance website user experience.
  
  

3. Project Development & Regional Collaboration

• Spearhead the end-to-end development and execution of concurrent regional communication projects, ensuring seamless delivery within scope, timeline, and budget.
• Collaborate closely with internal departments and regional offices in Chinese Mainland to ensure cohesive brand strategies that accommodate local market nuances.
• Manage external creative, media, and digital agencies to ensure the high-quality, cost-effective, and timely delivery of campaigns and digital assets.
• Identify and evaluate strategic sponsorships, partnerships, and industry event opportunities to amplify the company's regional market presence.

Requirements:

• Bachelor’s degree in Communications, Marketing, Public Relations, Business Administration, or a related discipline.
• 8 to 10 years of solid experience in B2B corporate communications, branding, or marketing, with a minimum of 5 years dedicated to managing digital platforms and social media.
• Proven track record in driving cross-departmental project development and collaborating effectively with regional teams in Chinese Mainland.
• Strong understanding of major digital platforms (LinkedIn, WeChat, Xiaohongshu) and practical experience utilizing AI tools to enhance marketing efficiency and content generation.
• Strong analytical skills with the ability to interpret platform metrics and translate them into actionable, data-driven marketing insights.
• Excellent command of written and spoken English and Chinese (including Putonghua), with strong corporate copywriting and storytelling capabilities.
• Proactive, detail-oriented, and highly organized, with the ability to multitask and manage projects independently under tight deadlines within a matrix organization.
• Embracing our values of integrity, sustainability, excellence and openness

We are an equal opportunity employer and are committed to fostering a diverse workforce and an inclusive workplace where employees are treated with respect. We welcome applications from all qualified candidates regardless of race, ethnicity, color, gender, age, religion, disability, marital status, or any other characteristic protected by Hong Kong law.

If you have specific needs that require reasonable accommodation during the recruitment process, please let us know.

Personal Information Collection Statement (For recruitment purposes)

Information collected by Hang Lung Properties Limited and/or its associated companies will be treated in strict confidence and will be used exclusively for recruitment and other employment-related purposes. Information collected may be disclosed to such person or organization for the purpose of verifying the accuracy of the information provided by the applicant. The provision of true, complete and accurate information required in support of applications is necessary for selection purposes. Failure to do so may affect the processing and outcome of your application. Applicants who do not hear from us within 8 weeks from the date of application may consider their applications unsuccessful and their personal data will typically be destroyed within 12 months after rejection of the application. Applicant has the right to request access to and correction of your personal data in writing to “Data Protection Officer of Hang Lung Properties Limited” at 28/F, Standard Chartered Bank Building, 4 Des Voeux Road Central, Hong Kong.

For further information, please refer to Hang Lung Properties Limited’s Privacy Statement at https://www.hanglung.com/en-us/special-pages/privacy-policy-statement.