Assistant Manager - Corporate Communications (Brand Communications)

Hang Lung Group Limited (SEHK stock code: 00010) has been engaged in real estate development since 1960. Through its subsidiary Hang Lung Properties Limited (SEHK stock code: 00101), the Group manages a portfolio of over 3.5 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.

The Group’s diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Mainland, under the signature “66” brand, the Company’s mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.

Our people are the precious asset of the Hang Lung family and the key to our success. They drive forward our development through their commitment, professionalism and caring services. As we extend our business horizons, we continue to devote significant resources and energy to developing the expertise and skills of our outstanding team. 

Integrity, Sustainability, Excellence, and Openness are at the heart of who we are. If you share these values, you could be the talent we are looking for. Join us and grow with us.

Responsibilities:

(A)    Brand Strategy & O2O Experience

• Support the development and execution of brand communication strategies that strengthen brand positioning and enhance customer engagement across digital and physical touchpoints.

• Act as a brand custodian to ensure consistent, premium brand expression across corporate communications, digital platforms and customer experiences.

• Drive integrated Online-to-Offline (O2O) communications that connect digital engagement with property and customer journeys.

• Develop and implement B2B brand campaigns that support business objectives, increase brand visibility and strengthen stakeholder engagement.

(B)    Digital Communications & Content Strategy

• Drive integrated digital communications across key channels including corporate website, direct mail and social media platforms (e.g. LinkedIn, WeChat, Xiaohongshu).

• Develop audience-centric content and communication plans that support awareness, engagement and conversion objectives.

• Manage the development of compelling content and digital experiences, translating complex business messages into impactful and engaging communications.

• Oversee always-on content management and social media operations, ensuring content relevance, audience growth and channel effectiveness.

• Explore and leverage emerging technologies, including AI-enabled tools, to enhance content creation, personalization and operational efficiency.

• Collaborate with internal stakeholders to identify communication opportunities that support business and commercial priorities.

(C)   Project Development & Regional Collaboration

• Lead the execution of regional and local communication initiatives, ensuring alignment with business objectives, timelines and brand standards.

• Coordinate cross-functional teams and stakeholders to deliver seamless campaigns across digital, social, direct marketing and on-ground touchpoints.

• Manage relationships with external agencies, vendors and partners to ensure quality, timely and cost-effective delivery.

• Support the development of strategic partnerships, sponsorships and industry engagement opportunities that enhance brand awareness and reputation.

(D)   Performance Management and Analytics

• Monitor and evaluate the effectiveness of campaigns and communication activities through relevant performance metrics and audience insights.

• Translate data and market intelligence into actionable recommendations that improve communication effectiveness, audience engagement and business outcomes.

• Prepare management reports and performance updates to support decision-making and continuous optimization of project investments and communications strategies.

(E)    Governance and Communication Standards

• Ensure all communications and brand activities adhere to brand guidelines, corporate standards and customer experience principles.

• Promote communication best practices across channels and markets to maintain consistency and quality of brand delivery.

Requirements:

• Bachelor’s degree in Digital Marketing, CRM, Business Administration, or a related discipline.

• 6–8 years of relevant experience in brand communications, digital marketing, corporate communications or related disciplines, preferably within a B2B environment.

• Proven experience in developing and executing integrated multi-channel communication and marketing campaigns across website, direct marketing, and social platforms

• Strong understanding of digital marketing, content strategy, audience segmentation, customer journeys and conversion-focused communications.

• Hands-on experience with digital marketing, social media, content management and marketing technology platforms, including analytics and reporting tools.

• Strong analytical skills with the ability to interpret campaign and audience data, generate insights and recommend improvements.

• Proven ability to manage end-to-end campaign or project delivery, including planning, governance, launch coordination, and post-campaign optimization

• Experience managing external agencies, creative partners and vendors to deliver high-quality communication and brand initiatives

• Solid understanding of brand governance and communication standards, ensuring consistency across markets and channels

• Strong stakeholder management, communication and presentation skills, with the ability to build effective working relationships across functions and markets.

• Excellent written and spoken English and Chinese (including Putonghua), with strong storytelling and content development capabilities.

• Proactive, detail-oriented and highly organized, with the ability to manage multiple priorities in a fast-paced environment.

• Embracing our values of integrity, sustainability, excellence and openness.

We are an equal opportunity employer and are committed to fostering a diverse workforce and an inclusive workplace where employees are treated with respect. We welcome applications from all qualified candidates regardless of race, ethnicity, color, gender, age, religion, disability, marital status, or any other characteristic protected by Hong Kong law.

If you have specific needs that require reasonable accommodation during the recruitment process, please let us know.

Personal Information Collection Statement (For recruitment purposes)

Information collected by Hang Lung Properties Limited and/or its associated companies will be treated in strict confidence and will be used exclusively for recruitment and other employment-related purposes. Information collected may be disclosed to such person or organization for the purpose of verifying the accuracy of the information provided by the applicant. The provision of true, complete and accurate information required in support of applications is necessary for selection purposes. Failure to do so may affect the processing and outcome of your application. Applicants who do not hear from us within 8 weeks from the date of application may consider their applications unsuccessful and their personal data will typically be destroyed within 12 months after rejection of the application. Applicant has the right to request access to and correction of your personal data in writing to “Data Protection Officer of Hang Lung Properties Limited” at 28/F, Standard Chartered Bank Building, 4 Des Voeux Road Central, Hong Kong.

For further information, please refer to Hang Lung Properties Limited’s Privacy Statement at https://www.hanglung.com/en-us/special-pages/privacy-policy-statement.