Head of Brand Communications

Hang Lung Group Limited (SEHK stock code: 00010) has been engaged in real estate development since 1960. Through its subsidiary Hang Lung Properties Limited (SEHK stock code: 00101), the Group manages a portfolio of over 3.5 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.

The Group’s diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Mainland, under the signature “66” brand, the Company’s mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.

Our people are the precious asset of the Hang Lung family and the key to our success. They drive forward our development through their commitment, professionalism and caring services. As we extend our business horizons, we continue to devote significant resources and energy to developing the expertise and skills of our outstanding team.

Integrity, Sustainability, Excellence, and Openness are at the heart of who we are. If you share these values, you could be the talent we are looking for. Join us and grow with us.

Position Summary

The Head of Brand Communications is a senior leadership role responsible for defining, executing, and managing the Brand Communications strategies. This position ensures that all communications are consistent, compelling, and effectively convey the company's values and message to all stakeholders.

Key Duties / Responsibilities

1) Strategy Development

• Develop and implement comprehensive Brand Communications strategies that align with company goals and market trends
• Ensure the strategies should be consistent across all channels and platforms
• Identify opportunities for brand growth and new ways of communication
• Use data and feedback to enable measurements, refine strategies and improve effectiveness

2) Brand & ESG Communications 

• Take the lead in managing all internal and external Brand Communications including but not limited to being the custodian of corporate brand hierarchy, assets and identities across the parent corporate brands i.e. Hang Lung Group and Hang Lung Properties, as well as all projects and brand assets in Hong Kong and the Chinese Mainland, and maintaining brand standards and consistency
• Develop and manage all brand materials and platforms, such as corporate website, social media, content creation and publications, advertising, multimedia and videos, collaterals and memorabilia etc.
• Develop and manage annual ESG Communications that promote the company’s thought-leadership and foster sustainability as culture within the company
• Lead the corporate Community Investment strategies and programs across Hong Kong and the Chinese Mainland by working collaboratively with all departments that create positive impacts to the communities and the company’s reputations

3) Team Leadership

• Be a trusted business partner with management team and across different departments
• Lead, mentor, and develop a team of communications professionals
• Develop the annual plan and assign ownerships and projects/campaigns/operations to team members, ensuring timely and effective delivery
• Foster a collaborative and creative work environment within and outside the company

Qualifications and Experience:

• A Master / Degree holder in Communications, Public Relations, Marketing or related disciplines with be an advantage
• At least 15 years of solid experience in corporate and/or brand communications and/or marketing in sizable, listed companies, multinational companies or communications agencies, with minimum 8 years in functional leadership position
• Strong analytical skills and ability to think strategically and creatively
• Able to adapt to changing market trends and company needs
• Strong interpersonal skills to build and maintain teams, relationships with all key stakeholders, media, influencers etc.
• Excellent command of written and spoken English and Chinese, including Putonghua
• Embracing our values of integrity, sustainability, excellence and openness

We are an equal opportunity employer and are committed to fostering a diverse workforce and an inclusive workplace where employees are treated with respect. We welcome applications from all qualified candidates regardless of race, ethnicity, color, gender, age, religion, disability, marital status, or any other characteristic protected by Hong Kong law.

If you have specific needs that require reasonable accommodation during the recruitment process, please let us know. 

Personal Information Collection Statement (For recruitment purposes)

Information collected by Hang Lung Properties Limited and/or its associated companies will be treated in strict confidence and will be used exclusively for recruitment and other employment-related purposes. Information collected may be disclosed to such person or organization for the purpose of verifying the accuracy of the information provided by the applicant. The provision of true, complete and accurate information required in support of applications is necessary for selection purposes. Failure to do so may affect the processing and outcome of your application. Applicants who do not hear from us within 8 weeks from the date of application may consider their applications unsuccessful and their personal data will typically be destroyed within 12 months after rejection of the application. Applicant has the right to request access to and correction of your personal data in writing to “Data Protection Officer of Hang Lung Properties Limited” at 28/F, Standard Chartered Bank Building, 4 Des Voeux Road Central, Hong Kong.

For further information, please refer to Hang Lung Properties Limited’s Privacy Statement at https://www.hanglung.com/en-us/special-pages/privacy-policy-statement.